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~person:"Gierl, Heribert"
~subject:"Brand management"
~subject:"Internet marketing"
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Brand management
Internet marketing
Consumer behaviour
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Culture-laden website design
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Gierl, Heribert
Ko, Eunju
14
Gupta, Suraksha
10
Melewar, T. C.
10
Veloutsou, Cleopatra
10
Foroudi, Pantea
9
Filieri, Raffaele
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Merrilees, Bill
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Valette-Florence, Pierre
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Seo, Yuri
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Spielmann, Nathalie
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Teng, Lefa
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Voyer, Benjamin G.
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Ekinci, Yuksel
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Kim, Juran
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Michel, Géraldine
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Phau, Ian
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Roy, Sanjit
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Wallpach, Sylvia von
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Andreini, Daniela
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Chatzipanagiotou, Kalliopi
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Donthu, Naveen
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Fastoso, Fernando
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Geerts, Angy
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Journal of business research : JBR
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ECONIS (ZBW)
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Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
2
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
3
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
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