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~person:"Gil Saura, Irene"
~person:"Grönroos, Christian"
~subject:"Kundenwert"
~subject:"Services"
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Kundenwert
Services
Beziehungsmarketing
63
Relationship marketing
63
Consumer behaviour
18
Konsumentenverhalten
18
Lieferantenmanagement
16
Supplier relationship management
16
Customer satisfaction
15
Einzelhandel
15
Kundenzufriedenheit
15
Retail trade
15
Dienstleistungsqualität
13
Service quality
13
Brand image
12
Markenimage
12
Customer value
11
Marketing management
11
Marketingmanagement
11
Betriebliche Wertschöpfung
10
Dienstleistungsmarketing
10
Marketing
10
Services marketing
10
Value creation
10
Brand management
9
Markenführung
9
Marketing theory
8
Marketingtheorie
8
Spain
7
Spanien
7
B-to-B-Marketing
6
Business-to-business marketing
6
Hotel industry
6
Hotellerie
6
Beziehungsmanagement
5
Brand equity
5
Dienstleistung
5
Information technology
5
Informationstechnik
5
Kundenmanagement
5
Brand loyalty
4
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11
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11
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2
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English
13
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Gil Saura, Irene
Grönroos, Christian
Kumar, V.
32
Madhani, Pankaj M.
14
Günter, Bernd
13
Eggert, Andreas
11
Verhoef, Peter C.
11
Fader, Peter
10
Heinonen, Kristina
10
Helm, Sabrina
10
Bruhn, Manfred
9
Ko, Eunju
8
Krafft, Manfred
8
McColl-Kennedy, Janet R.
8
Bauer, Hans H.
7
Frow, Pennie
7
Kim, Kyung Hoon
7
Kleinaltenkamp, Michael
7
Lemon, Katherine N.
7
Neslin, Scott A.
7
Reinartz, Werner J.
7
Rust, Roland T.
7
Venkatesan, Rajkumar
7
Wiesel, Thorsten
7
Aksoy, Lerzan
6
Belz, Christian
6
Bradlow, Eric T.
6
Gallarza, Martina G.
6
Georgi, Dominik
6
Gustafsson, Anders
6
Hadwich, Karsten
6
Jaakkola, Elina
6
Lehmann, Donald R.
6
Payne, Adrian
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Schweidel, David A.
6
Skiera, Bernd
6
Strandvik, Tore
6
Witell, Lars
6
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Published in...
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Journal of service management
2
The journal of services marketing
2
European journal of marketing : EJM
1
International journal of hospitality management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Managing service quality : MSQ ; an international journal
1
Strategic marketing in tourism services
1
The Routledge handbook of service research insights and ideas
1
The journal of brand management : an international journal
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
13
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1
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
3
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
4
A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
Saved in:
5
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
6
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
7
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
8
Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.
;
Gil Saura, Irene
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 200-217
Persistent link: https://www.econbiz.de/10011633633
Saved in:
9
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
10
Value dimensions in consumers' experience : combining the intra- and inter-variable approaches in the hospitality sector
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
International journal of hospitality management
47
(
2015
),
pp. 140-150
Persistent link: https://www.econbiz.de/10011312536
Saved in:
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