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~person:"Gil Saura, Irene"
~person:"Rahman, Zillur"
~subject:"Konsumentenverhalten"
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Search: "Customer relationship management"
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Konsumentenverhalten
Beziehungsmarketing
57
Relationship marketing
57
Consumer behaviour
28
Customer satisfaction
21
Kundenzufriedenheit
21
Brand management
20
Markenführung
20
Brand image
18
Dienstleistungsqualität
18
Markenimage
18
Service quality
18
Einzelhandel
15
Retail trade
15
Brand loyalty
9
Customer integration
9
Kundenintegration
9
Internet marketing
8
Online-Marketing
8
Customer value
7
Hotel industry
7
Hotellerie
7
Kundenwert
7
Lieferantenmanagement
7
Spain
7
Spanien
7
Supplier relationship management
7
Brand
6
Social Web
6
Social web
6
Viral marketing
6
Virales Marketing
6
Betriebliche Wertschöpfung
5
Bibliometrics
5
Bibliometrie
5
Brand equity
5
Information technology
5
Informationstechnik
5
Innovation
5
Markenartikel
5
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21
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Article
28
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Article in journal
27
Aufsatz in Zeitschrift
27
Aufsatz im Buch
1
Book section
1
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English
28
Author
All
Gil Saura, Irene
Rahman, Zillur
Han, Heesup
40
Hollebeek, Linda D.
30
Mattila, Anna S.
28
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
22
Huber, Frank
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Rather, Raouf Ahmad
18
Usman, Osly
17
Ahn, Jiseon
16
Grewal, Dhruv
15
Herrmann, Andreas
15
Khan, Imran
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
So, Kevin Kam Fung
14
Das, Gopal
13
Evanschitzky, Heiner
13
Gustafsson, Anders
13
McDonald, Heath
13
Schramm-Klein, Hanna
13
Tanford, Sarah
13
Aksoy, Lerzan
12
Bilgihan, Anil
12
Blut, Markus
12
Fetscherin, Marc
12
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Published in...
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The journal of brand management : an international journal
4
International journal of hospitality management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
International journal of retail & distribution management
2
Management decision : MD
2
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
Handbook of research on customer engagement
1
International journal of business excellence
1
International journal of retail and distribution management
1
Journal of electronic commerce research : JECR
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Qualitative market research : an international journal
1
Service business
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
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ECONIS (ZBW)
28
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1
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
2
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
3
Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
4
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
5
Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda D.
;
Rahman, Zillur
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
Saved in:
6
From retail innovation and image to loyalty : moderating effects of product type
Moliner Velázquez, Beatriz
;
Fuentes Blasco, Maria
; …
- In:
Service business
13
(
2019
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10011965894
Saved in:
7
The role of consumer engagement in recovering online service failures : an application of service-dominant logic
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Handbook of research on customer engagement
,
(pp. 456-469)
.
2019
Persistent link: https://www.econbiz.de/10013163406
Saved in:
8
E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie
;
Gil Saura, Irene
; …
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
Saved in:
9
Antecedents of co-creation intention and their role in developing technology-based new services via customer involvement : a conceptual analysis
Sarmah, Bijoylaxmi
;
Rahman, Zillur
- In:
International journal of business excellence
15
(
2018
)
2
,
pp. 239-255
Persistent link: https://www.econbiz.de/10011954242
Saved in:
10
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
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