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~person:"Gil Saura, Irene"
~subject:"Konsumentenverhalten"
~subject:"Kundenwert"
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Konsumentenverhalten
Kundenwert
Beziehungsmarketing
37
Relationship marketing
37
Consumer behaviour
15
Customer satisfaction
15
Einzelhandel
15
Kundenzufriedenheit
15
Retail trade
15
Brand image
12
Dienstleistungsqualität
12
Markenimage
12
Service quality
12
Brand management
9
Markenführung
9
Customer value
7
Lieferantenmanagement
7
Spain
7
Spanien
7
Supplier relationship management
7
Hotel industry
6
Hotellerie
6
Brand equity
5
Information technology
5
Informationstechnik
5
B-to-B-Marketing
4
Betriebliche Wertschöpfung
4
Brand loyalty
4
Business-to-business marketing
4
Innovation
4
Loyalty
4
Satisfaction
4
Structural equation model
4
Strukturgleichungsmodell
4
Value creation
4
Croatia
3
Kroatien
3
Marketing management
3
Marketingmanagement
3
Perceived quality
3
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19
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18
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18
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1
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1
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English
19
Author
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Gil Saura, Irene
Kumar, V.
49
Han, Heesup
40
Verhoef, Peter C.
33
Hollebeek, Linda D.
31
Mattila, Anna S.
28
Huber, Frank
22
Loureiro, Sandra Maria Correia
22
Lemon, Katherine N.
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Bauer, Hans H.
18
Bruhn, Manfred
18
Mittal, Vikas
18
Rather, Raouf Ahmad
18
Ahn, Jiseon
17
Eggert, Andreas
17
Neslin, Scott A.
17
Usman, Osly
17
Aksoy, Lerzan
16
Heinonen, Kristina
16
Hyun, Sunghyup Sean
16
Khan, Imran
16
Wangenheim, Florian von
16
Wong, IpKin Anthony
16
Balaji, M. S.
15
Evanschitzky, Heiner
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Homburg, Christian
15
Quach, Sara
15
Sesé, F. Javier
15
Swoboda, Bernhard
15
Foscht, Thomas
14
Günter, Bernd
14
Japutra, Arnold
14
Madhani, Pankaj M.
14
So, Kevin Kam Fung
14
Das, Gopal
13
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Published in...
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
The journal of brand management : an international journal
3
International journal of hospitality management
2
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of electronic commerce research : JECR
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Management decision : MD
1
Service business
1
Strategic marketing in tourism services
1
The journal of services marketing
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
19
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1
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
3
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
4
From retail innovation and image to loyalty : moderating effects of product type
Moliner Velázquez, Beatriz
;
Fuentes Blasco, Maria
; …
- In:
Service business
13
(
2019
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10011965894
Saved in:
5
E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie
;
Gil Saura, Irene
; …
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
Saved in:
6
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
7
A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
Saved in:
8
Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1558-1577
Persistent link: https://www.econbiz.de/10011731374
Saved in:
9
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
10
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
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