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~person:"Girard, Tulay"
~person:"Mäenpää, Irinja"
~person:"Yavas, Ugur"
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Search: "The international journal of bank marketing : IJBM"
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Girard, Tulay
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The international journal of bank marketing : IJBM
12
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ECONIS (ZBW)
7
OLC EcoSci
5
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1
Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry
Pinar, Musa
;
Girard, Tulay
;
Trapp, Paul
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011593969
Saved in:
2
Interactive effects of personal and organizational resources on frontline bank employees' job outcomes : the mediating role of person-job fit
Sengupta, Aditi Sarkar
;
Yavas, Ugur
;
Babakus, Emin
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
7
,
pp. 884-903
Persistent link: https://www.econbiz.de/10011490746
Saved in:
3
Does hope moderate the impact of job burnout on frontline bank employees' in-role and extra-role performances?
Yavas, Ugur
;
Babakus, Emin
;
Karatepe, Osman M.
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10009722342
Saved in:
4
Does hope moderate the impact of job burnout on frontline bank employees' in-role and extra-role performances?
Yavas, Ugur
;
Babakus, Emin
;
Karatepe, Osman M.
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10010070533
Saved in:
5
Consumer-based brand equity in banking industry : a comparison of local and global banks in Turkey
Pinar, Musa
;
Girard, Tulay
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
5
,
pp. 359-375
Persistent link: https://www.econbiz.de/10009581844
Saved in:
6
Drivers of cross-sectoral cross-buying behaviour amon business customers
Mäenpää, Irinja
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
3
,
pp. 193-217
Persistent link: https://www.econbiz.de/10009553729
Saved in:
7
Consumer-based brand equity in banking industry: A comparison of local and global banks in Turkey
Pinar, Musa
;
Girard, Tulay
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
5
,
pp. 359-376
Persistent link: https://www.econbiz.de/10009996184
Saved in:
8
Drivers of cross-sectoral cross-buying behaviour among business customers
Mäenpää, Irinja
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
3
,
pp. 193-218
Persistent link: https://www.econbiz.de/10009848329
Saved in:
9
Value through combined offerings of bank and insurance
Mäenpää, Irinja
;
Voutilainen, Raimo
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
7
,
pp. 535-554
Persistent link: https://www.econbiz.de/10009388876
Saved in:
10
Value through combined offerings of bank and insurance
Mäenpää, Irinja
;
Voutilainen, Raimo
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
7
,
pp. 535-555
Persistent link: https://www.econbiz.de/10009340245
Saved in:
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