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~person:"Godwin, Deborah D."
~person:"Kinsey, Jean"
~person:"Preston, Ivan L."
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
18
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All
ECONIS (ZBW)
9
OLC EcoSci
9
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1
Ivan L. Preston : 1931 - 2011
Richard, Jef Iven
;
Rotfeld, Herbert Jack
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
2
,
pp. 169-174
Persistent link: https://www.econbiz.de/10009531786
Saved in:
2
Interaction of law and ethics in matters of advertisers' responsibility for protecting consumers
Preston, Ivan L.
- In:
Journal of consumer affairs : official publication of …
44
(
2010
)
1
,
pp. 259-264
Persistent link: https://www.econbiz.de/10009531871
Saved in:
3
Understanding communication research findings
Preston, Ivan L.
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
1
,
pp. 170-173
Persistent link: https://www.econbiz.de/10009531251
Saved in:
4
Dilution and Negation of Consumer Information by Antifactual Content: Proposals for Solutions
Preston, Ivan L.
- In:
Journal of consumer affairs : official publication of …
37
(
2003
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10006169526
Saved in:
5
A Problem Ignored: Dilution and Negation of Consumer Information by Antifactual Content
Preston, Ivan L.
- In:
Journal of consumer affairs : official publication of …
36
(
2002
)
2
,
pp. 263-283
Persistent link: https://www.econbiz.de/10006172278
Saved in:
6
Household debt quintiles : explaining changes 1983 - 1989
Godwin, Deborah D.
- In:
Journal of consumer affairs : official publication of …
32
(
1998
)
2
,
pp. 369-393
Persistent link: https://www.econbiz.de/10001251888
Saved in:
7
ARTICLES - Household Debt Quintiles: Explaining Changes 1983-1989
Godwin, Deborah D.
- In:
Journal of consumer affairs : official publication of …
32
(
1998
)
2
,
pp. 369-393
Persistent link: https://www.econbiz.de/10007348360
Saved in:
8
THE GREAT AMERICAN BLOWUP: PUFFERY IN ADVERTISING AND SELLING, REVISED EDITION
Preston, Ivan L.
;
Lee, Stewart M.
- In:
Journal of consumer affairs : official publication of …
31
(
1997
)
2
,
pp. 396-398
Persistent link: https://www.econbiz.de/10007364707
Saved in:
9
Dynamics of households' income, debt, and attitudes toward credit, 1983 - 1989
Godwin, Deborah D.
- In:
Journal of consumer affairs : official publication of …
31
(
1997
)
2
,
pp. 303-325
Persistent link: https://www.econbiz.de/10001230097
Saved in:
10
Dynamics of Households' Income, Debt, and Attitudes Toward Credit, 1983-1989
Godwin, Deborah D.
- In:
Journal of consumer affairs : official publication of …
31
(
1997
)
2
,
pp. 303-325
Persistent link: https://www.econbiz.de/10007364718
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