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~person:"Golan, Amos"
~person:"Stefanou, Spiro E."
~subject:"Advertising"
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Golan, Amos
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Estimating Coke's and Pepsi's price and advertising strategies
Golan, Amos
;
Karp, Larry S.
;
Perloff, Jeffrey M.
- In:
Journal of business & economic statistics : JBES ; a …
18
(
2000
)
4
,
pp. 398-409
Persistent link: https://www.econbiz.de/10001521485
Saved in:
2
Estimating Coke and Pepsi's price and advertising strategies
Golan, Amos
;
Karp, Larry S.
;
Perloff, Jeffrey M.
-
1998
-
Rev
Persistent link: https://www.econbiz.de/10001366878
Saved in:
3
Estimating firms' mixed price and advertising strategies : Coke and Pepsi
Golan, Amos
;
Karp, Larry S.
;
Perloff, Jeffrey M.
-
1996
Persistent link: https://www.econbiz.de/10000945309
Saved in:
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