Loureiro, Sandra Maria Correia; González, Francisco … - In: Portuguese Journal of Management Studies XIV (2009) 1, pp. 33-52
This work has two main goals. First we seek to start the validation process of the RURALQUAL scale as an instrument of evaluation of the quality of the service provided by rural lodgings in two border regions of the Iberian Peninsula: Extremadura (Spain) and the Alentejo (Portugal). Second, we...