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~person:"Grönroos, Christian"
~person:"Heinonen, Kristina"
~subject:"Kundenwert"
~subject:"Services"
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Search: "Customer relationship management"
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Subject
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Kundenwert
Services
Beziehungsmarketing
50
Relationship marketing
50
Customer value
13
Betriebliche Wertschöpfung
12
Consumer behaviour
12
Konsumentenverhalten
12
Value creation
12
Dienstleistungsmarketing
11
Services marketing
11
Lieferantenmanagement
10
Supplier relationship management
10
Marketing
9
Marketing management
9
Marketing theory
9
Marketingmanagement
9
Marketingtheorie
9
Customer integration
6
Dienstleistung
6
Dienstleistungsmanagement
6
Kundenintegration
6
Service management
6
Beziehungsmanagement
5
Customer-dominant logic
5
Dienstleistungsqualität
5
Kundenmanagement
5
Service quality
5
Dienstleistungsbetrieb
4
USA
4
United States
4
Communication
3
Kommunikation
3
Management
3
Service logic
3
Service-Dominant Logic
3
Service-dominant logic
3
Social Web
3
Social web
3
Theorie
3
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8
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2
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Article
15
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1
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Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
3
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3
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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English
16
Author
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Grönroos, Christian
Heinonen, Kristina
Kumar, V.
32
Madhani, Pankaj M.
14
Günter, Bernd
13
Eggert, Andreas
11
Verhoef, Peter C.
11
Fader, Peter
10
Helm, Sabrina
10
Bruhn, Manfred
9
Ko, Eunju
8
Krafft, Manfred
8
McColl-Kennedy, Janet R.
8
Bauer, Hans H.
7
Frow, Pennie
7
Gil Saura, Irene
7
Kim, Kyung Hoon
7
Kleinaltenkamp, Michael
7
Lemon, Katherine N.
7
Neslin, Scott A.
7
Reinartz, Werner J.
7
Rust, Roland T.
7
Venkatesan, Rajkumar
7
Wiesel, Thorsten
7
Aksoy, Lerzan
6
Belz, Christian
6
Bradlow, Eric T.
6
Gallarza, Martina G.
6
Georgi, Dominik
6
Gustafsson, Anders
6
Hadwich, Karsten
6
Jaakkola, Elina
6
Lehmann, Donald R.
6
Payne, Adrian
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Schweidel, David A.
6
Skiera, Bernd
6
Strandvik, Tore
6
Witell, Lars
6
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Published in...
All
Journal of service management
2
The Routledge handbook of service research insights and ideas
2
The journal of services marketing
2
Business horizons
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing : EJM
1
European management journal
1
Global mobile commerce : strategies, implementation, and case studies
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Managing service quality : MSQ ; an international journal
1
Meddelanden från Svenska Handelshögskolan
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
16
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1
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10
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16
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date (oldest first)
1
Characterizing ex situ value : a customer-dominant perspective on value
Heinonen, Kristina
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
8
,
pp. 1707-1721
Persistent link: https://www.econbiz.de/10014384378
Saved in:
2
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
3
Customer-dominant service logic
Heinonen, Kristina
;
Strandvik, Tore
- In:
The Routledge handbook of service research insights and …
,
(pp. 69-89)
.
2020
Persistent link: https://www.econbiz.de/10012238611
Saved in:
4
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
5
Reflections on customers' primary role in markets
Heinonen, Kristina
;
Strandvik, Tore
- In:
European management journal
36
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011817035
Saved in:
6
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
7
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
8
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
9
Exploring customer value formation : a customer dominant logic perspective
Voima, Päivi
;
Heinonen, Kristina
;
Strandvik, Tore
-
2010
Persistent link: https://www.econbiz.de/10003991731
Saved in:
10
Customer-dominant logic : foundations and implications
Heinonen, Kristina
;
Strandvik, Tore
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 472-484
Persistent link: https://www.econbiz.de/10011418348
Saved in:
1
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