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~person:"Grönroos, Christian"
~person:"Perry, Chad"
~person:"Schroeder, Jonathan E."
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Search: "European journal of marketing : EJM"
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Grönroos, Christian
Perry, Chad
Schroeder, Jonathan E.
Lee, Nick
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European journal of marketing : EJM
25
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17
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1
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
2
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
3
The selfie phenomenon : consumer identities in the social media marketplace
Kedzior, Richard
;
Allen, Douglas E.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
Saved in:
4
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
5
Shaping the body and technology : discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo
;
Cruz, Angela
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 635-652
Persistent link: https://www.econbiz.de/10003990985
Saved in:
6
Shaping the body and technology: Discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo
;
Cruz, Angela
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 635-653
Persistent link: https://www.econbiz.de/10008418462
Saved in:
7
Mapping consumer power: an integrative framework for marketing and consumer research
Denegri-Knott, Janice
;
Zwick, Detlev
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
40
(
2006
)
9-10
,
pp. 950-971
Persistent link: https://www.econbiz.de/10007302114
Saved in:
8
Ethical issues of global marketing: avoiding bad faith in visual representation
Borgerson, Janet L.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
36
(
2002
)
5
,
pp. 570-594
Persistent link: https://www.econbiz.de/10006087608
Saved in:
9
Research design and data analysis in realism research
Sobh, Rana
;
Perry, Chad
- In:
European journal of marketing : EJM
40
(
2006
)
11
,
pp. 1194-1209
Persistent link: https://www.econbiz.de/10007378427
Saved in:
10
The artist and the brand
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
39
(
2005
)
11
,
pp. 1291-1305
Persistent link: https://www.econbiz.de/10006076952
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