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~person:"Grönroos, Christian"
~subject:"Dienstleistungsmarketing"
~subject:"Kundenwert"
~subject:"Services"
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Dienstleistungsmarketing
Kundenwert
Services
Beziehungsmarketing
26
Relationship marketing
26
Services marketing
10
Lieferantenmanagement
9
Supplier relationship management
9
Marketing
8
Marketing management
8
Marketing theory
8
Marketingmanagement
8
Marketingtheorie
8
Betriebliche Wertschöpfung
6
Value creation
6
Beziehungsmanagement
5
Dienstleistung
5
Kundenmanagement
5
Customer value
4
Dienstleistungsbetrieb
4
Communication
3
Consumer behaviour
3
Dienstleistungsmanagement
3
Kommunikation
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Konsumentenverhalten
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Management
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Service logic
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Service management
3
Service-Dominant Logic
3
Service-dominant logic
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Theorie
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Theory
3
Advertising planning
2
B-to-B-Marketing
2
Business process management
2
Business-to-business
2
Business-to-business marketing
2
Customer integration
2
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2
Prozessmanagement
2
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Grönroos, Christian
Kumar, V.
33
Bruhn, Manfred
18
Günter, Bernd
14
Madhani, Pankaj M.
14
Eggert, Andreas
12
Helm, Sabrina
12
Verhoef, Peter C.
12
Heinonen, Kristina
11
Fader, Peter
10
Rust, Roland T.
10
Lemon, Katherine N.
9
McColl-Kennedy, Janet R.
9
Bauer, Hans H.
8
Hadwich, Karsten
8
Kleinaltenkamp, Michael
8
Ko, Eunju
8
Krafft, Manfred
8
Frow, Pennie
7
Georgi, Dominik
7
Gil Saura, Irene
7
Kim, Kyung Hoon
7
Lusch, Robert F.
7
Neslin, Scott A.
7
Reinartz, Werner J.
7
Stauss, Bernd
7
Strandvik, Tore
7
Vargo, Stephen L.
7
Venkatesan, Rajkumar
7
Wangenheim, Florian von
7
Wiesel, Thorsten
7
Aksoy, Lerzan
6
Belz, Christian
6
Bradlow, Eric T.
6
Edvardsson, Bo
6
Gallarza, Martina G.
6
Gustafsson, Anders
6
Hammerschmidt, Maik
6
Henseler, Jörg
6
Jaakkola, Elina
6
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Corporate brand and corporate reputation
1
European journal of marketing : EJM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of service management
1
Managing service quality : MSQ ; an international journal
1
Meddelanden från Svenska Handelshögskolan
1
The Routledge handbook of service research insights and ideas
1
The journal of services marketing
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ECONIS (ZBW)
12
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1
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
2
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
3
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
4
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
5
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
6
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
7
Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
Saved in:
8
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
9
Service management and marketing : managing the service profit logic
Grönroos, Christian
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10013546911
Saved in:
10
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
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