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~person:"Grönroos, Christian"
~subject:"Kundenintegration"
~subject:"Marketing communications"
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Search: subject_exact:"Service-Dominant Logic"
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Kundenintegration
Marketing communications
Service-Dominant Logic
8
Service-dominant logic
8
Betriebliche Wertschöpfung
6
Value creation
6
Customer value
4
Kundenwert
4
Marketing theory
4
Marketingtheorie
4
Beziehungsmarketing
3
Customer integration
3
Relationship marketing
3
Dienstleistungsmarketing
2
Service logic
2
Services marketing
2
1970-1979
1
Beyond offering value propositions
1
Bibliometrics
1
Bibliometrie
1
Communicating value
1
Communication
1
Consumer behaviour
1
Consumer value
1
Consumer-dominant logic
1
Customer centricity
1
Customer resource integration
1
Dienstleistung
1
Forecasting model
1
Kommunikation
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Logic
1
Logik
1
Marketing logics
1
Marketing management
1
Marketingmanagement
1
Product-dominant logic
1
Prognoseverfahren
1
Reinenting marketing
1
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English
4
Author
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Grönroos, Christian
Edvardsson, Bo
6
Hughes, Tim
6
Vargo, Stephen L.
6
Akaka, Melissa Archpru
4
Hilton, Toni
4
Tronvoll, Bård
4
Balaji, M. S.
3
Barrutia, José M.
3
Blaschke, Michael
3
Echebarria, Carmen
3
Helkkula, Anu
3
Jonas, Julia M.
3
Lappalainen, Inka
3
Lusch, Robert F.
3
Parida, Vinit
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Roy, Sanjit
3
Shamim, Amjad
3
Vafeas, Mario
3
Aier, Stephan
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Altinay, Levent
2
Alves, Helena
2
Andreu, Luisa
2
Arıca, Resat
2
Baglieri, Enzo
2
Barile, Sergio
2
Behnam, Mohsen
2
Bonamigo, Andrei
2
Bove, Liliana L.
2
Bridson, Kerrie
2
Busser, James A.
2
Chan, Eric S. W.
2
Chathoth, Prakash K.
2
Cobanoglu, Cihan
2
Cohen, Yuval
2
Corsaro, Daniela
2
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Journal of marketing management : MM
1
Journal of service management
1
Managing service quality : MSQ ; an international journal
1
Meddelanden från Svenska Handelshögskolan
1
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ECONIS (ZBW)
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Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
2
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003932483
Saved in:
3
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
4
Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
Saved in:
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