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~person:"Grönroos, Christian"
~subject:"Kundenwert"
~subject:"Marketing management"
~subject:"Services"
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Kundenwert
Marketing management
Services
Beziehungsmarketing
26
Relationship marketing
26
Dienstleistungsmarketing
10
Services marketing
10
Lieferantenmanagement
9
Supplier relationship management
9
Marketing
8
Marketing theory
8
Marketingmanagement
8
Marketingtheorie
8
Betriebliche Wertschöpfung
6
Value creation
6
Beziehungsmanagement
5
Dienstleistung
5
Kundenmanagement
5
Customer value
4
Dienstleistungsbetrieb
4
Communication
3
Consumer behaviour
3
Dienstleistungsmanagement
3
Kommunikation
3
Konsumentenverhalten
3
Management
3
Service logic
3
Service management
3
Service-Dominant Logic
3
Service-dominant logic
3
Theorie
3
Theory
3
Advertising planning
2
B-to-B-Marketing
2
Business process management
2
Business-to-business
2
Business-to-business marketing
2
Customer integration
2
Kundenintegration
2
Prozessmanagement
2
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5
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1
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Article
11
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2
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Article in journal
8
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8
Aufsatz im Buch
3
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3
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2
Arbeitspapier
1
Graue Literatur
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English
13
Author
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Grönroos, Christian
Kumar, V.
42
Bruhn, Manfred
25
Homburg, Christian
22
Günter, Bernd
17
Verhoef, Peter C.
17
Madhani, Pankaj M.
14
Bauer, Hans H.
13
Eggert, Andreas
13
Helm, Sabrina
13
Krafft, Manfred
13
Kleinaltenkamp, Michael
12
Neslin, Scott A.
11
Payne, Adrian
11
Fader, Peter
10
Gil Saura, Irene
10
Heinonen, Kristina
10
Lemon, Katherine N.
10
Terho, Harri
10
Belz, Christian
9
Ko, Eunju
9
Palmatier, Robert W.
9
Venkatesan, Rajkumar
9
Jaakkola, Elina
8
Kim, Kyung Hoon
8
McColl-Kennedy, Janet R.
8
Ngo, Liem Viet
8
O'Cass, Aron
8
Reinartz, Werner J.
8
Sesé, F. Javier
8
Wiesel, Thorsten
8
Wilde, Klaus D.
8
Frow, Pennie
7
Hammerschmidt, Maik
7
Lehmann, Donald R.
7
Petersen, J. Andrew
7
Quach, Sara
7
Rust, Roland T.
7
Strandvik, Tore
7
Witell, Lars
7
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Institution
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Svenska Handelshögskolan <Helsinki>
1
Published in...
All
European journal of marketing : EJM
2
Meddelanden från Svenska Handelshögskolan
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of service management
1
Major theoretical debates and contemporary issues in marketing theory
1
Managing service quality : MSQ ; an international journal
1
The Routledge handbook of service research insights and ideas
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The journal of business & industrial marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
13
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1
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13
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1
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
2
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
3
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
4
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
5
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
6
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
7
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
8
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
Saved in:
9
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
10
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10003881215
Saved in:
1
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