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~person:"Grönroos, Christian"
~subject:"Kundenwert"
~subject:"Services"
~type:"article"
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Kundenwert
Services
Beziehungsmarketing
20
Relationship marketing
20
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6
Marketing management
6
Marketingmanagement
6
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6
Betriebliche Wertschöpfung
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Grönroos, Christian
Kumar, V.
25
Eggert, Andreas
9
Heinonen, Kristina
9
Ko, Eunju
8
McColl-Kennedy, Janet R.
8
Verhoef, Peter C.
8
Gil Saura, Irene
7
Kim, Kyung Hoon
7
Madhani, Pankaj M.
7
Venkatesan, Rajkumar
7
Wiesel, Thorsten
7
Bradlow, Eric T.
6
Bruhn, Manfred
6
Frow, Pennie
6
Gallarza, Martina G.
6
Georgi, Dominik
6
Gustafsson, Anders
6
Hadwich, Karsten
6
Kleinaltenkamp, Michael
6
Neslin, Scott A.
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Skiera, Bernd
6
Witell, Lars
6
Brodie, Roderick J.
5
Edvardsson, Bo
5
Fader, Peter
5
Haenlein, Michael
5
Kim, Sang Jin
5
Krafft, Manfred
5
Leone, Robert P.
5
Matzler, Kurt
5
Ngo, Liem Viet
5
Payne, Adrian
5
Rintamäki, Timo
5
Rust, Roland T.
5
Schwepker, Charles H. <Jr.>
5
Sesé, F. Javier
5
Strandvik, Tore
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European journal of marketing : EJM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of service management
1
Managing service quality : MSQ ; an international journal
1
The Routledge handbook of service research insights and ideas
1
The journal of services marketing
1
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ECONIS (ZBW)
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1
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
2
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
3
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
4
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
5
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
6
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
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