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~person:"Greenhalgh, Greg"
~person:"Hammervoll, Trond"
~person:"VanAuken, Howard E."
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Search: subject_exact:"Niche market"
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Niche marketing strategy
14
Nischenstrategie
14
Marketing management
7
Marketingmanagement
7
Corporate finance
3
Kleinbauern
3
Smallholders
3
Sport
3
Sportmarketing
3
Sports
3
Sports marketing
3
USA
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United States
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Unternehmensfinanzierung
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Beziehungsmarketing
2
Ernährungsindustrie
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Fischereiprodukt
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Fishery product
2
Food industry
2
Market segmentation
2
Marktsegmentierung
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Relationship marketing
2
Sponsoring
2
Sponsorship
2
Strategic management
2
Strategisches Management
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niche sport
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Advertising effects
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Agrarproduktion
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Business model
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Competitive strategy
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Consumer behaviour
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Greenhalgh, Greg
Hammervoll, Trond
VanAuken, Howard E.
Toften, Kjell
8
Schäfers, Tobias
6
Neiman, Brent
5
Eckert, Jochen
4
Geels, Frank W.
4
Hinz, Oliver
4
Papathanassis, Alexis
4
Riekhof, Hans-Christian
4
Skiera, Bernd
4
Smith, Michael D.
4
Telang, Rahul
4
Vavra, Joseph
4
Windrum, Paul
4
Alonso, Abel Duarte
3
Anderson, Chris
3
Bruggeman, Jeroen
3
Kaniovski, Serguei
3
Kemp, René
3
Kumar, Anuj
3
Lopolito, Antonio
3
Morone, Piergiuseppe
3
Raven, Rob
3
Schot, Johan
3
Teuber, Sebastian
3
Villiger, Alex
3
Akbar, Fazal
2
Bar-Isaac, Heski
2
Barbieri, Carla
2
Behrends, Thomas
2
Benhamou, Françoise
2
Bürkle, Hans
2
Caruana, Guillermo
2
Chen, Yi-Ning Katherine
2
Clemens, Roxanne
2
Cuñat, Vicente
2
DeSoucey, Michaela
2
Dürr, Niklas S.
2
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Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
2
Journal of food products marketing
2
Marketing intelligence & planning
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
European journal of marketing : EJM
1
International journal of entrepreneurship and innovation management
1
International journal of globalisation and small business : IJGSB
1
International journal of sport management and marketing : IJSMM
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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ECONIS (ZBW)
14
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1
Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg
;
Martin, Tiesha
;
Smith, Allison
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
Saved in:
2
Niche firms and partnerships in international food supply chains
Toften, Kjell
;
Hammervoll, Trond
- In:
Journal of food products marketing
20
(
2014
)
1
,
pp. 36-54
Persistent link: https://www.econbiz.de/10010355138
Saved in:
3
The strategic value of niche importers in international marketing channels
Hammervoll, Trond
;
Toften, Kjell
- In:
International journal of globalisation and small …
6
(
2014
)
2
,
pp. 119-129
Persistent link: https://www.econbiz.de/10011348082
Saved in:
4
Understanding spectator expectations : an analysis of niche sports
Greenwell, T. Christopher
;
Greenhalgh, Greg
;
Stover, Nick
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 144-157
Persistent link: https://www.econbiz.de/10010391210
Saved in:
5
Niche marketing research : status and challenges
Toften, Kjell
;
Hammervoll, Trond
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009760646
Saved in:
6
What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greenhalgh, Greg
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10010257035
Saved in:
7
An analysis of funding decisions for niche agricultural products
VanAuken, Howard E.
;
Carraher, Shawn
- In:
Journal of developmental entrepreneurship : JDE ; a …
17
(
2012
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009656651
Saved in:
8
International market selection and growth strategies for niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
International journal of entrepreneurship and …
13
(
2011
)
3/4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10009153196
Saved in:
9
Acquisition of institutional capital by niche agricultural producers
Zhang, Jing
;
VanAuken, Howard E.
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
3
,
pp. 361-379
Persistent link: https://www.econbiz.de/10009273854
Saved in:
10
Strategic orientation of niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
2
,
pp. 108-121
Persistent link: https://www.econbiz.de/10008757400
Saved in:
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