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~person:"Greenhalgh, Greg"
~person:"VanAuken, Howard E."
~subject:"Market segmentation"
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Greenhalgh, Greg
VanAuken, Howard E.
White, Harrison C.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg
;
Martin, Tiesha
;
Smith, Allison
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
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