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~person:"Greenhalgh, Greg"
~person:"VanAuken, Howard E."
~subject:"Sponsoring"
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Sponsoring
Niche marketing strategy
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niche sport
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Greenhalgh, Greg
VanAuken, Howard E.
Greemwell, T Christopher
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Greenhalgh, Greg P.
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Greenwell, T. Christopher
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Martin, Tiesha
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Smith, Allison
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg
;
Martin, Tiesha
;
Smith, Allison
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
Saved in:
2
What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greenhalgh, Greg
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10010257035
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