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~person:"Greenhalgh, Greg"
~person:"VanAuken, Howard E."
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Search: subject_exact:"Niche market"
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Niche marketing strategy
6
Nischenstrategie
6
Corporate finance
3
Kleinbauern
3
Smallholders
3
Sport
3
Sportmarketing
3
Sports
3
Sports marketing
3
Unternehmensfinanzierung
3
Sponsoring
2
Sponsorship
2
niche sport
2
Advertising effects
1
Agrarproduktion
1
Agricultural production
1
Business model
1
Consumer behaviour
1
Customer satisfaction
1
Dienstleistungsqualität
1
Erwartungsbildung
1
Expectation formation
1
Geschäftsmodell
1
Iowa
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
Nordamerika
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North America
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Rational expectations
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Rationale Erwartung
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Service quality
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Target group
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USA
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USA (Midwest)
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USA (Mittlerer Westen)
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6
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Greenhalgh, Greg
VanAuken, Howard E.
Hammervoll, Trond
8
Toften, Kjell
8
Geels, Frank W.
4
Alonso, Abel Duarte
3
Eckert, Jochen
3
Hinz, Oliver
3
Kemp, René
3
Lopolito, Antonio
3
Morone, Piergiuseppe
3
Raven, Rob
3
Schäfers, Tobias
3
Skiera, Bernd
3
Smith, Michael D.
3
Telang, Rahul
3
Barbieri, Carla
2
Benhamou, Françoise
2
Bürkle, Hans
2
DeSoucey, Michaela
2
Greenwell, T. Christopher
2
Hu, Mei-chih
2
Hutchinson, Karise
2
Hyde, Kenneth
2
Kumar, Anuj
2
Lente, Harro van
2
Lo, Hsien-Chen
2
Magnusson, Thomas
2
Papathanassis, Alexis
2
Quinn, Barry
2
Raven, Rob P. J. M.
2
Riekhof, Hans-Christian
2
Schot, Johan
2
Schwarzenberger, Veronika
2
Smith, Adrian
2
Taylor, Richard
2
Verbong, Geert
2
Windrum, Paul
2
Witkamp, Marten J.
2
Wu, Ching-Yan
2
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Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of sport management and marketing : IJSMM
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
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ECONIS (ZBW)
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1
Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg
;
Martin, Tiesha
;
Smith, Allison
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
Saved in:
2
What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greenhalgh, Greg
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10010257035
Saved in:
3
Understanding spectator expectations : an analysis of niche sports
Greenwell, T. Christopher
;
Greenhalgh, Greg
;
Stover, Nick
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 144-157
Persistent link: https://www.econbiz.de/10010391210
Saved in:
4
An analysis of funding decisions for niche agricultural products
VanAuken, Howard E.
;
Carraher, Shawn
- In:
Journal of developmental entrepreneurship : JDE ; a …
17
(
2012
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009656651
Saved in:
5
Acquisition of institutional capital by niche agricultural producers
Zhang, Jing
;
VanAuken, Howard E.
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
3
,
pp. 361-379
Persistent link: https://www.econbiz.de/10009273854
Saved in:
6
Niche agricultural producers' acquisition of capital
VanAuken, Howard E.
;
Zhang, Jin
- In:
Journal of developmental entrepreneurship : JDE ; a …
14
(
2009
)
1
,
pp. 73-87
Persistent link: https://www.econbiz.de/10003862700
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