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~person:"Gretzel, Ulrike"
~person:"Grothe, Martin"
~type:"article"
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Gretzel, Ulrike
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7
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Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
2
Journal of hospitality & leisure marketing : the international forum for research, theory & practice
1
Journal of travel and tourism marketing
1
Personalkommunikation : interne und externe Öffentlichkeit für HR-Themen gewinnen
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1
Cross-cultural differences in social identity formation through travel blogging
Lee, Yoon Jung
;
Gretzel, Ulrike
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 37-54
Persistent link: https://www.econbiz.de/10010361824
Saved in:
2
Effects of podcast tours on tourist experiences in a national park
Kang, Myunghwa
;
Gretzel, Ulrike
- In:
Tourism management : research, policies, practice
33
(
2012
)
2
,
pp. 440-455
Persistent link: https://www.econbiz.de/10009408432
Saved in:
3
Perceptions of museum podcast tours : effects of consumer innovativeness, Internet familiarity and podcasting affinity on performance expectancies
Kang, Myunghwa
;
Gretzel, Ulrike
- In:
Tourism management perspectives : TMP
4
(
2012
),
pp. 155-163
Persistent link: https://www.econbiz.de/10009705140
Saved in:
4
Spürsoftware für Arbeitgeberimage und -reputation : frühe Signale, Trends und Muster aus dem Social Web
Grothe, Martin
- In:
Personalkommunikation : interne und externe …
,
(pp. 275-292)
.
2010
Persistent link: https://www.econbiz.de/10008699544
Saved in:
5
Einblick : Social-Media-Analyse und -Monitoring
Grothe, Martin
- In:
Social Media im Personalmarketing : erfolgreich in …
,
(pp. 138-151)
.
2011
Persistent link: https://www.econbiz.de/10008796367
Saved in:
6
Einblick : Personalmarketing 2.0
Grothe, Martin
- In:
Social Media im Personalmarketing : erfolgreich in …
,
(pp. 128-135)
.
2011
Persistent link: https://www.econbiz.de/10008796369
Saved in:
7
Differences in consumer-generated media adoption and use : a cross-national perspective
Gretzel, Ulrike
;
Kang, Myunghwa
;
Lee, Woojin
- In:
Journal of hospitality & leisure marketing : the …
17
(
2008
)
1/2
,
pp. 99-120
Persistent link: https://www.econbiz.de/10003766546
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