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~person:"Grigoroudis, Evangelos"
~person:"Van den Poel, Dirk"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Computer-assisted marketing
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IT-gestütztes Marketing
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Customer analysis
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Grigoroudis, Evangelos
Van den Poel, Dirk
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D'Haen, Jeroen
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Industrial marketing management : the international journal for industrial and high-tech firms
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
-
2013
Persistent link: https://www.econbiz.de/10010411726
Saved in:
2
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 544-551
Persistent link: https://www.econbiz.de/10009777572
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