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~person:"Grosswiele, Laura"
~subject:"Consumer behaviour"
~subject:"Einfluss"
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Consumer behaviour
Einfluss
Viral marketing
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Virales Marketing
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Ansteckung
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Customer portfolio management
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Diffusion von Informationen
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Online Social Networks
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Grosswiele, Laura
Probst, Florian
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Banz, Marion
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Huber, Johannes
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Pfleger, Regina
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Journal of decision systems
1
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
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ECONIS (ZBW)
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More fans at any cost? Analysing the economic effects of the ratio of fans to non-fans in a customer portfolio considering electronic word of mouth
Banz, Marion
;
Grosswiele, Laura
;
Huber, Johannes
; …
- In:
Journal of decision systems
25
(
2016
)
3
,
pp. 193-213
Persistent link: https://www.econbiz.de/10011617914
Saved in:
2
Who will lead and who will follow : Identifikation einflussreicher Nutzer in Online Social Networks ; eine kritische Literaturanalyse und zukünftige Forschungsfelder
Probst, Florian
;
Grosswiele, Laura
;
Pfleger, Regina
- In:
Wirtschaftsinformatik : WI ; Organ der Fachbereichs …
55
(
2013
)
3
,
pp. 175-192
Persistent link: https://www.econbiz.de/10009751836
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