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~person:"Grunert, Klaus G."
~person:"Langner, Tobias"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
17
Konsumentenverhalten
17
EU countries
4
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4
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4
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4
Brand management
3
Food consumption
3
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Grunert, Klaus G.
Langner, Tobias
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Silberer, Günter
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Bettman, James R.
6
Böcker, Andreas
6
Dobscha, Susan
6
Gierl, Heribert
6
Grabner-Kräuter, Sonja
6
Hennigs, Nadine
6
Hogg, Margaret K.
6
Homburg, Christian
6
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
2
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
2
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Consumption culture in Europe : insight into the beverage industry
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Innovation und Internationalisierung : Festschrift für Norbert Koubek
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Konsumperspektiven : Verhaltensaspekte und Infrastruktur : Gerhard Scherhorn zur Emeritierung
1
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
New developments and approaches in consumer behavior research
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transformative consumer research for personal and collective well-being
1
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1
Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
Saved in:
2
Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
Saved in:
3
Nachhaltige Gütesiegel und ihre Rolle im Verbraucherverhalten
Hieke, Sophie
;
Grunert, Klaus G.
;
Wills, Josephine
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 69-95)
.
2015
Persistent link: https://www.econbiz.de/10011290700
Saved in:
4
Choose your ad paper type carefully : how haptic ad paper characteristics affect product judgments
Langner, Tobias
;
Fischer, Alexander
;
Brune, Philipp
- In:
The changing roles of advertising : [extended versions …
,
(pp. 19-27)
.
2013
Persistent link: https://www.econbiz.de/10009773065
Saved in:
5
Drinking motives
Grunert, Klaus G.
;
Rosendahl, Jacob
;
Andronikidis, …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 306-332)
.
2013
Persistent link: https://www.econbiz.de/10009720261
Saved in:
6
Processing and acting on nutrition labeling on food : the state of knowledge and new directions for transformative consumer research
Grunert, Klaus G.
;
Bolton, Lisa E.
;
Raats, Monique M.
- In:
Transformative consumer research for personal and …
,
(pp. 333-351)
.
2012
Persistent link: https://www.econbiz.de/10009260769
Saved in:
7
Reducing choice conflict for complex products through categorization
Langner, Tobias
;
Krengel, Martin
- In:
Current insights and future trends : [extended versions …
,
(pp. 43-54)
.
2012
Persistent link: https://www.econbiz.de/10009748178
Saved in:
8
Markenliebe : vom Wesen der intensivsten aller Markenbeziehungen
Langner, Tobias
;
Kühn, Jochen
- In:
Innovation und Internationalisierung : Festschrift für …
,
(pp. 589-612)
.
2010
Persistent link: https://www.econbiz.de/10010216745
Saved in:
9
European consumers' acceptance and rejection of novel beef technologies : a qualitative study
Barcellos, Maria D.
;
Kügler, Jens O.
;
Grunert, Klaus G.
; …
- In:
System dynamics and innovation in food networks 2009 : …
,
(pp. 53-62)
.
2009
Persistent link: https://www.econbiz.de/10003947101
Saved in:
10
Consumer perception of the use of high-pressure processing and pulsed electric field technologies in food production
Sonne, Anne-Mette
;
Grunert, Klaus G.
;
Olsen, Nina Veflen
; …
- In:
System dynamics and innovation in food networks 2009 : …
,
(pp. 63-74)
.
2009
Persistent link: https://www.econbiz.de/10003947112
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