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~person:"Guin, Kalyan Kumar"
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Guin, Kalyan Kumar
Das, Kalyan
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Das, Gopal
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Datta, Biplab
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Ghosh, Santu
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Global business review
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Impact of store personality antecedents on store personality dimensions : an empirical study of department retail brands
Das, Gopal
;
Guin, Kalyan Kumar
;
Datta, Biplab
- In:
Global business review
14
(
2013
)
3
,
pp. 471-486
Persistent link: https://www.econbiz.de/10010230049
Saved in:
2
Developing brand personality scales : a literature review
Das, Gopal
;
Guin, Kalyan Kumar
;
Datta, Biplab
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
2
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009577722
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