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~person:"Gulas, Charles S."
~person:"Wang, Valerie Lynette"
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Humor
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Gulas, Charles S.
Wang, Valerie Lynette
Yoon, Hye Jin
14
Eisend, Martin
9
Schwarz, Gerhard
8
Hakelmacher, Sebastian
7
Oikarinen, Eeva-Liisa
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Weinberger, Marc G.
7
McGraw, A. Peter
5
Schwarz, Uta
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Warren, Caleb
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Gkorezis, Panagiotis
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Hoffmann, Stefan
4
Kobel, Sarah
4
Wang, Yong Jian
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Bauman, Yoram
3
Beck, Hanno
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Crawford, Heather J.
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Cruthirds, Kevin W.
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Friedman, Hershey H.
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Friedman, Linda Weiser
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Gregory, Gary D.
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Grégoire, Yany
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Hatzithomas, Leonidas
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Klein, Grady
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Kumar, Piyush
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Mayer, James
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Robert, Christopher
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Advertising and violence : concepts and perspectives
1
Handbook of developments in consumer behaviour
1
International journal of consumer studies
1
International journal of e-business research : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
10
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1
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1
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
2
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
3
Hispanic humor styles on Facebook : an analytical study
Wang, Valerie Lynette
;
Wu, Yi-Chia
;
Lou, Hao
- In:
International journal of e-business research : an …
16
(
2020
)
1
,
pp. 60-73
Persistent link: https://www.econbiz.de/10012212762
Saved in:
4
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
5
It's just a joke : violence against males in humorous advertising
Gulas, Charles S.
;
McKeage, Kim
;
Weinberger, Marc G.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 45-59)
.
2015
Persistent link: https://www.econbiz.de/10010498565
Saved in:
6
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Saved in:
7
The impact of violent humor on advertising success : a gender perspective
Swani, Kunal
;
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
Saved in:
8
Humor in advertising : a comprehensive analysis
Gulas, Charles S.
-
2006
Persistent link: https://www.econbiz.de/10004879736
Saved in:
9
The rule of culture in advertising humor
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
Handbook of developments in consumer behaviour
,
(pp. 83-117)
.
2012
Persistent link: https://www.econbiz.de/10009569463
Saved in:
10
A comparison of humor styles in US and Mexican television commercials
Cruthirds, Kevin W.
;
Wang, Valerie Lynette
;
Wang, Yong Jian
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10009611635
Saved in:
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