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~person:"Gummerus, Johanna"
~subject:"Marketing theory"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Service-Dominant Logic"
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Marketing theory
Marketingtheorie
4
Service-Dominant Logic
4
Service-dominant logic
4
Betriebliche Wertschöpfung
3
Value creation
3
Beziehungsmarketing
2
Customer integration
2
Customer value
2
Dienstleistung
2
Kundenintegration
2
Kundenwert
2
Relationship marketing
2
Services
2
Betriebsvermögen
1
Beyond offering value propositions
1
Consumer behaviour
1
Consumers
1
Corporate assets
1
Customer centricity
1
Dienstleistungsmarketing
1
Forecasting model
1
Immaterielle Werte
1
Innovation
1
Intangible assets
1
Konsumentenverhalten
1
Prognoseverfahren
1
Reinenting marketing
1
Resource integration
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Service innovation
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Service logic
1
Services marketing
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Value co-creation
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Value proposition
1
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Article
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Article in journal
Sammelwerk
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English
4
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Gummerus, Johanna
Vargo, Stephen L.
21
Lusch, Robert F.
17
Akaka, Melissa Archpru
7
Busser, James A.
3
Frow, Pennie
3
Grönroos, Christian
3
Hughes, Tim
3
Löbler, Helge
3
Payne, Adrian
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Shulga, Lenna V.
3
Skålén, Per
3
Wieland, Heiko
3
Aarikka-Stenroos, Leena
2
Aitken, Robert
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Andreu, Luisa
2
Ballantyne, David
2
Barrutia, José M.
2
Brodie, Roderick J.
2
Chathoth, Prakash K.
2
Dahl, Andrew J.
2
Dai, Hua
2
Edvardsson, Bo
2
Eggert, Andreas
2
Haase, Michaela
2
Harrington, Robert J.
2
Hilton, Toni
2
Hu, Tao
2
Hunt, Shelby D.
2
Jaakkola, Elina
2
Line, Nathaniel D.
2
Makkonen, Hannu
2
Osei-Frimpong, Kofi
2
Owusu-Frimpong, Nana
2
Pedeliento, Giuseppe
2
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Journal of service management
1
Journal of the Academy of Marketing Science
1
Managing service quality : MSQ ; an international journal
1
Marketing theory
1
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ECONIS (ZBW)
4
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1
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
2
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
3
Value creation processes and value outcomes in marketing theory : strangers or siblings?
Gummerus, Johanna
- In:
Marketing theory
13
(
2012
)
1
,
pp. 19-46
Persistent link: https://www.econbiz.de/10009740432
Saved in:
4
Re-investigating the nature of tangibility/intangibility and its influence on consumer experiences
Hellén, Katarina
;
Gummerus, Johanna
- In:
Journal of service management
24
(
2013
)
2
,
pp. 130-150
Persistent link: https://www.econbiz.de/10009742804
Saved in:
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