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~person:"Gupta, Suraksha"
~subject:"Markenimage"
~subject:"Strategic management"
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Search: "Journal of Business Research"
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Markenimage
Strategic management
Brand management
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5
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Gupta, Suraksha
Diamantopoulos, Adamantios
12
Brenes, Esteban R.
9
Foroudi, Pantea
8
Melewar, T. C.
7
Valette-Florence, Pierre
7
Arslanagic-Kalajdzic, Maja
5
Ciravegna, Luciano
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Merchant, Altaf
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Veloutsou, Cleopatra
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Foroudi, Mohammad Mahdi
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Gierl, Heribert
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Grohs, Reinhard
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Guzman, Francisco
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Japutra, Arnold
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Ko, Eunju
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Kohtamäki, Marko
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Burström, Thommie
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Chatterjee, Subimal
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De Massis, Alfredo
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Journal of business research : JBR
6
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ECONIS (ZBW)
6
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1
Stakeholder diversity and collaborative innovation : Integrating the resource-based view with stakeholder theory
Ozdemir, Sena
;
Fernández de Arroyabe, Juan Carlos
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303981
Saved in:
2
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
3
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
4
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
5
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
6
The local brand representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
Saved in:
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