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~person:"Harrigan, Paul"
~person:"Huber, Frank"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
6
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6
Relationship marketing
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4
Brand management
3
Customer integration
3
Kundenintegration
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Consumer involvement
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Decision under uncertainty
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Digitalized interactive platform
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Harrigan, Paul
Huber, Frank
Ko, Eunju
8
Balaji, M. S.
7
Kim, Kyung Hoon
7
Bruhn, Manfred
6
Roy, Sanjit
6
McLean, Graeme J.
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Veloutsou, Cleopatra
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Agnihotri, Raj
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Akter, Shahriar
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Chebat, Jean-Charles
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Aiello, Gaetano
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Andreini, Daniela
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Bartikowski, Boris
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Black, Iain
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Cavusgil, Erin
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Chang, Woojung
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Diamantopoulos, Adamantios
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Filieri, Raffaele
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Garrett, Tony C.
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Naudé, Peter
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Osei-Frimpong, Kofi
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Journal of business research : JBR
4
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
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ECONIS (ZBW)
6
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1
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
2
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
3
Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, Tim
- In:
Journal of business research : JBR
88
(
2018
),
pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
Saved in:
4
Brand misconduct : consequences on consumer–brand relationships
Huber, Frank
;
Vollhardt, Kai
;
Matthes, Isabel
;
Vogel, …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1113-1120
Persistent link: https://www.econbiz.de/10008696693
Saved in:
5
"Wenn mich meine Marke enttäuscht" : Wirkung des Markenfehlverhaltens auf die Wiederkaufabsicht
Huber, Frank
;
Vollhardt, Kai
;
Regier, Stefanie
; …
- In:
Die Unternehmung : Swiss journal of business research …
61
(
2007
)
5
,
pp. 411-430
Persistent link: https://www.econbiz.de/10003552695
Saved in:
6
Determinanten der Preistoleranz von Nachfragern
Herrmann, Andreas
;
Huber, Frank
;
Wricke, Martin
- In:
Die Unternehmung : Swiss journal of business research …
57
(
2003
)
2
,
pp. 153-178
Persistent link: https://www.econbiz.de/10001751781
Saved in:
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