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~person:"Harrigan, Paul"
~person:"Rod, Michel"
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Harrigan, Paul
Rod, Michel
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12
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Journal of strategic marketing
8
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ECONIS (ZBW)
OLC EcoSci
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1
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
2
A thematic exploration of social media analytics in marketing research and an agenda for future inquiry
Wang, Yun
;
Deng, Qi
;
Rod, Michel
;
Ji, Shaobo
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 471-491
Persistent link: https://www.econbiz.de/10012588440
Saved in:
3
The impact of hospital customer orientation on burnout of public hospital service workers in New Zealand
Rod, Michel
;
Ashill, Nicholas
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 189-208
Persistent link: https://www.econbiz.de/10011300905
Saved in:
4
Exploring entrepreneurial marketing
Miles, Morgan P.
;
Gilmore, Audrey
;
Harrigan, Paul
; …
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 94-111
Persistent link: https://www.econbiz.de/10011305975
Saved in:
5
CRM to social CRM : the integration of new technologies into customer relationship management
Choudhury, Musfiq Mannan
;
Harrigan, Paul
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10010359556
Saved in:
6
Cell phone product-market segments using product features as a cluster variate : a multi-country study
Haverila, Matti
;
Rod, Michel
;
Ashill, Nicholas
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 101-124
Persistent link: https://www.econbiz.de/10009732231
Saved in:
7
Exploring and explaining SME marketing : investigating e-CRM using a mixed methods approach
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of strategic marketing
20
(
2012
)
2
,
pp. 127-163
Persistent link: https://www.econbiz.de/10009630780
Saved in:
8
The effect of management commitment to service quality on frontline employees' job attitudes, turnover intentions and service recovery performance in a new public management contex...
Ashill, Nicholas J.
;
Rod, Michel
;
Carruthers, Janet
- In:
Journal of strategic marketing
16
(
2008
)
5
,
pp. 437-462
Persistent link: https://www.econbiz.de/10003797210
Saved in:
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