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~person:"Harrigan, Paul"
~source:"econis"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Relationship marketing
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E-commerce
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Electoral campaign
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Partial least squares
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customer relationship management (CRM)
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Harrigan, Paul
Simkin, Lyndon
6
Dibb, Sally
4
Fernandes, Teresa
4
Pervan, Simon J.
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Japutra, Arnold
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Thaichon, Park
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Ashill, Nicholas
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Bove, Liliana L.
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Canhoto, Ana Isabel Domingos
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Diwan, Saloni Pawan
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Farrell, Mark Anthony
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Frazer, Lorelle
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Giannakis, Damianos
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Gupta, Samir
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Hajli, Nick
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Harker, Michael
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Jebarajakirthy, Charles
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Mattsson, Jan
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Meadows, Maureen
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Naumann, Earl
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Ngo, Liem Viet
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O'Cass, Aron
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Oczkowski, Edward A.
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Paul, Justin
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Pelham, Alfred M.
2
Polonsky, Michael J.
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Rahman, Kaleel
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Rizomyliotis, Ioannis
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Sahi, Gurjeet Kaur
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Siahtiri, Vida
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Strong, Carolyn
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Weaven, Scott
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Zolfagharian, Mohammadali
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Abdullateef, Aliyu Olayemi
1
Abeza, Gashaw
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Abid, Aman
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Journal of strategic marketing
3
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ECONIS (ZBW)
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1
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
2
CRM to social CRM : the integration of new technologies into customer relationship management
Choudhury, Musfiq Mannan
;
Harrigan, Paul
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10010359556
Saved in:
3
Exploring and explaining SME marketing : investigating e-CRM using a mixed methods approach
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of strategic marketing
20
(
2012
)
2
,
pp. 127-163
Persistent link: https://www.econbiz.de/10009630780
Saved in:
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