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~person:"Heinrichs, John H."
~subject:"Customer integration"
~subject:"Wettbewerbsvorteil"
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Impact of marketing model application and competitve intelligence utilization on strategic response capability
Heinrichs, John H.
;
Lim, Jeen-su
- In:
Journal of strategic marketing
16
(
2008
)
2
,
pp. 91-110
Persistent link: https://www.econbiz.de/10003759904
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