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~person:"Heitmann, Mark"
~subject:"Corporate Governance"
~subject:"Konsumentenverhalten"
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Search: "Die Unternehmung : Swiss journal of business research and practice"
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Corporate Governance
Konsumentenverhalten
Consumer behaviour
2
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Beziehungsmarketing
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Business economics
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Customer satisfaction
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Heitmann, Mark
Gierl, Heribert
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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ECONIS (ZBW)
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Sequential choices in product customization : conceptual framework and research propositions
Heitmann, Mark
- In:
Die Unternehmung : Swiss journal of business research …
62
(
2008
)
3
,
pp. 235-254
Persistent link: https://www.econbiz.de/10003720748
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2
"Wenn mich meine Marke enttäuscht" : Wirkung des Markenfehlverhaltens auf die Wiederkaufabsicht
Huber, Frank
;
Vollhardt, Kai
;
Regier, Stefanie
; …
- In:
Die Unternehmung : Swiss journal of business research …
61
(
2007
)
5
,
pp. 411-430
Persistent link: https://www.econbiz.de/10003552695
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