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~person:"Helkkula, Anu"
~subject:"Relationship marketing"
~subject:"Services marketing"
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Relationship marketing
Services marketing
Service-dominant logic
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Betriebliche Wertschöpfung
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Service-Dominant Logic
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Value creation
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Helkkula, Anu
Vargo, Stephen L.
13
Lusch, Robert F.
8
Edvardsson, Bo
6
Akaka, Melissa Archpru
3
Baglieri, Enzo
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Brodie, Roderick J.
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Busser, James A.
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Chathoth, Prakash K.
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Corsaro, Daniela
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Drengner, Jan
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Grönroos, Christian
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Harrington, Robert J.
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Horbel, Chris
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Shulga, Lenna V.
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Aarikka-Stenroos, Leena
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Albinsson, Pia A.
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Alexander Joseph Ibnu Wibowo
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Andreini, Daniela
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Bai, Billy
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Ballantyne, David
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Barile, Sergio
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Behnam, Mohsen
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Bridson, Kerrie
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Cassia, Fabio
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Chan, Eric S. W.
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AMS review : official publication of the Academy of Marketing Science
1
Journal of service management
1
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ECONIS (ZBW)
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Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises
Gallan, Andrew S.
;
Helkkula, Anu
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10013401686
Saved in:
2
Service experience co-creation : conceptualization, implications, and future research directions
Jaakkola, Elina
;
Helkkula, Anu
;
Aarikka-Stenroos, Leena
- In:
Journal of service management
26
(
2015
)
2
,
pp. 182-205
Persistent link: https://www.econbiz.de/10011401238
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