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~person:"Hill, Ronald Paul"
~person:"Langner, Tobias"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
16
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16
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Hill, Ronald Paul
Langner, Tobias
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
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10
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10
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9
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
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8
Schmitt, Bernd
8
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8
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7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
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7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Silberer, Günter
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Bettman, James R.
6
Böcker, Andreas
6
Dobscha, Susan
6
Gierl, Heribert
6
Grabner-Kräuter, Sonja
6
Hennigs, Nadine
6
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6
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Business ethics and strategy ; Vol. 2
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Handbook of research on marketing and corporate social responsibility
1
Innovation und Internationalisierung : Festschrift für Norbert Koubek
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Macromarketing - a global focus ; Vol. 2
1
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Marketing theory and applications ; 2012=Vol. 23
1
Marketing, ethics and society : critical reflections
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Product and market development for subsistence marketplaces
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
The Routledge companion to consumer behavior
1
The SAGE handbook of social marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
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1
Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
Saved in:
2
Impoverished consumers : what we know, what we don't know, and what we should do
Hill, Ronald Paul
- In:
The Routledge companion to consumer behavior
,
(pp. 459-470)
.
2020
Persistent link: https://www.econbiz.de/10012316201
Saved in:
3
Modeling non-cosumer behavior : consumption-as-restriction and corporate social responsibility
Rapp, Justine M.
;
Hill, Ronald Paul
;
Lehmann, Donald R.
- In:
Handbook of research on marketing and corporate social …
,
(pp. 198-215)
.
2016
Persistent link: https://www.econbiz.de/10011438369
Saved in:
4
Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
Saved in:
5
Choose your ad paper type carefully : how haptic ad paper characteristics affect product judgments
Langner, Tobias
;
Fischer, Alexander
;
Brune, Philipp
- In:
The changing roles of advertising : [extended versions …
,
(pp. 19-27)
.
2013
Persistent link: https://www.econbiz.de/10009773065
Saved in:
6
Transnational business and their mandate to serve consumers
Hill, Ronald Paul
;
Martin, Kelly D.
-
2013
Persistent link: https://www.econbiz.de/10009792202
Saved in:
7
Reducing choice conflict for complex products through categorization
Langner, Tobias
;
Krengel, Martin
- In:
Current insights and future trends : [extended versions …
,
(pp. 43-54)
.
2012
Persistent link: https://www.econbiz.de/10009748178
Saved in:
8
Improverished consumers and social marketing
Hill, Ronald Paul
- In:
The SAGE handbook of social marketing
,
(pp. 319-329)
.
2011
Persistent link: https://www.econbiz.de/10009380551
Saved in:
9
Markenliebe : vom Wesen der intensivsten aller Markenbeziehungen
Langner, Tobias
;
Kühn, Jochen
- In:
Innovation und Internationalisierung : Festschrift für …
,
(pp. 589-612)
.
2010
Persistent link: https://www.econbiz.de/10010216745
Saved in:
10
The homeless in America : an examination of possessions and consumption behaviors
Hill, Ronald Paul
;
Stamey, Mark
-
2009
Persistent link: https://www.econbiz.de/10003832728
Saved in:
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