Keiningham, Timothy Lee; He, Zeya; Hillebrand, Bas; … - In: Journal of Service Management 30 (2019) 3, pp. 369-391
Purpose: The purpose of this paper is to explore the relationship between innovation and authenticity by developing a conceptual framework that illuminates the key constructs. Design/methodology/approach: The paper adopts a common perspective – the customer – for both innovation and...