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~person:"Hirvonen, Saku"
~source:"econis"
~subject:"SME"
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SME
Brand management
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brand orientation
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moderation
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Hirvonen, Saku
Gilmore, Audrey
9
Laukkanen, Tommi
9
O'Dwyer, Michele
8
Reijonen, Helen
8
Carson, David
5
Didonet, Simone Regina
5
Ganesh, L.
5
Jones, Rosalind
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Nwankwo, Sonny
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Thurasamy Ramayah
5
Basu, Rana
4
Gbadamosi, Ayantunji
4
Joensuu-Salo, Sanna
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Kowalik, Izabela
4
Kranzusch, Peter
4
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4
Mehta, A.
4
Mohammad Falahat
4
Morrish, Sussie C.
4
Spillan, John E.
4
Tuominen, Sasu
4
Adejare Yusuff Aremu
3
Agyapong, Ahmed
3
Altinay, Levent
3
Anderson, Stephen J.
3
Arfan Shahzad
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Bhola, Prabha
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Boso, Nathaniel
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Cadogan, John W.
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Chaston, Ian
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Crick, Dave
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Crick, James M.
3
Doordarshi Singh
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Duan, Yanqing
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Dubihlela, Job
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Fearne, Andrew P.
3
Gabrielsson, Peter
3
Jaiyeoba, Olumide Olasimbo
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Journal of marketing management : MM
1
Journal of strategic marketing
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
SME brand identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
2
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
3
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
4
Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
Saved in:
5
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
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