//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hogg, Margaret K."
~person:"O'Cass, Aron"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "European journal of marketing : EJM"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
4
Konsumentenverhalten
4
Marketing management
3
Marketingmanagement
3
Brand
2
Brand image
2
Brand management
2
Brand orientation
2
Family
2
Firm performance
2
Innovation
2
Markenartikel
2
Markenführung
2
Markenimage
2
Unternehmenserfolg
2
Advertising
1
Ambidexterity
1
Ambivalence
1
Australia
1
Australien
1
Brand awareness
1
Brand performance
1
Brand uniqueness
1
Children
1
Competitive strategy
1
Curvilinear
1
Downward mobility
1
Einzelhandel
1
Emotion
1
Erfolgsfaktor
1
Estimation
1
Familie
1
Formalisation
1
Globalisierung
1
Globalization
1
Großbritannien
1
International market entry
1
International marketing
1
Internationaler Markteintritt
1
Internationales Marketing
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
8
Language
All
English
8
Author
All
Hogg, Margaret K.
O'Cass, Aron
Lee, Nick
9
Grønhaug, Kjell
8
Kitchen, Philip J.
8
Greenley, Gordon E.
7
Melewar, T. C.
7
Balmer, John M. T.
6
De Chernatony, Leslie
6
Moutinho, Luiz
6
Roper, Stuart
6
Tsang, Alex S. L.
6
Buil, Isabel
5
Carrillat, François A.
5
Dwivedi, Yogesh Kumar
5
Grace, Debra
5
Kaushik, Geetanjali
5
O'Shaughnessy, Nicholas Jackson
5
Oppewal, Harmen
5
Prendergast, Gerard P.
5
Rana, Nripendra P.
5
Romaniuk, Jenni
5
Simintiras, Antonis C.
5
Aspara, Jaakko
4
Canniford, Robin
4
Cavusgil, S. Tamer
4
Dagger, Tracey S.
4
Dant, Rajiv P.
4
Davies, Gary
4
Delgado-Ballester, Elena
4
Dibb, Sally
4
Gilmore, Audrey
4
Grönroos, Christian
4
Hamilton, Kathy
4
Hammervoll, Trond
4
He, Hongwei
4
Jayawardhena, Chanaka
4
Kerrane, Ben
4
Leeflang, Peter
4
Lindgreen, Adam
4
Maklan, Stan
4
more ...
less ...
Published in...
All
European journal of marketing : EJM
8
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
2
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
3
Consumption through the ambivalent prism of intergenerational support
Karanika, Katerina
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 575-601
Persistent link: https://www.econbiz.de/10011574472
Saved in:
4
Shared or non-shared? : children's different consumer socialisation experiences within the family environment
Kerrane, Ben
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 506-524
Persistent link: https://www.econbiz.de/10009733016
Saved in:
5
The role of mixed emotions in consumer behaviour : investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings
Penz, Elfriede
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 104-132
Persistent link: https://www.econbiz.de/10009007631
Saved in:
6
The political role of government-sponsored social marketing campaigns
Raftopoulou, Effi
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1206-1227
Persistent link: https://www.econbiz.de/10008650632
Saved in:
7
Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit
;
O'Cass, Aron
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
Saved in:
8
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
O'Cass, Aron
;
Weerawardena, Jay
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1325-1348
Persistent link: https://www.econbiz.de/10009525791
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->