//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Homburg, Christian"
~subject:"Brand management"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
6
Konsumentenverhalten
6
Theorie
5
Theory
5
Market research
3
Marketing management
3
Marketingmanagement
3
Marktforschung
3
B-to-B-Marketing
2
Business-to-business marketing
2
Competitive strategy
1
Conjoint analysis
1
Conjoint-Analyse
1
Controlling
1
Management control
1
Markenführung
1
Quality management
1
Qualitätsmanagement
1
Social psychology
1
Sozialpsychologie
1
Wettbewerbsstrategie
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
2
Aufsatz in Zeitschrift
2
Book section
1
Language
All
German
1
Author
All
Homburg, Christian
Keller, Kevin Lane
7
Fournier, Susan
4
Park, C. Whan
4
Schmitt, Bernd
4
Ehrenberg, Andrew S. C.
3
Esch, Franz-Rudolf
3
Goldsmith, Ronald E.
3
Langner, Tobias
3
Posselt, Erich
3
Sternthal, Brian
3
Tybout, Alice M.
3
Asmat Nizam Abdul Talib
2
Backhaus, Christof
2
Backhaus, Klaus
2
Bauer, Hans H.
2
Bilgram, Volker
2
Brüggemann, Philipp
2
Calder, Bobby J.
2
De Canio, Francesca
2
Diallo, Mbaye Fall
2
D’Arco, Mario
2
Farr, Andy
2
Fries, Anne
2
Frontera Sánchez, María Rosa
2
Gürhan-Canli, Zeynep
2
He, Jiaxun
2
Henderson, Geraldine Rosa
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Iacobucci, Dawn
2
Jiménez Sánchez, Álvaro
2
Loureiro, Sandra Maria Correia
2
Luckas, Manfred
2
MacInnis, Deborah J.
2
Malthouse, Edward C.
2
Marino, Vittoria
2
Martinelli, Elisa
2
Maslowska, Ewa
2
McCarthy, Michael S.
2
McColl, Julie
2
more ...
less ...
Published in...
All
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Sind Marken im Industriegüterbereich relevant?
Homburg, Christian
;
Jensen, Ove
;
Richter, Markus
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 399-413)
.
2008
Persistent link: https://www.econbiz.de/10003588786
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->