//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Homburg, Christian"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
30
Konsumentenverhalten
30
Theorie
9
Theory
9
Preis
8
Price
8
Beziehungsmarketing
7
Marketing management
7
Marketingmanagement
7
Relationship marketing
7
Lieferantenmanagement
5
Supplier relationship management
5
B-to-B-Marketing
4
Business-to-business marketing
4
Customer satisfaction
4
Kundenzufriedenheit
4
Market research
4
Marktforschung
4
Preismanagement
4
Pricing strategy
4
Brand management
3
Conjoint analysis
3
Conjoint-Analyse
3
Deutschland
3
Germany
3
Information behaviour
3
Informationsverhalten
3
Markenführung
3
Behavioral economics
2
Brand
2
Markenartikel
2
Marketing
2
Perception
2
Preistheorie
2
Price theory
2
Salespeople
2
Verhaltensökonomik
2
Verkaufspersonal
2
Wahrnehmung
2
Aesthetics
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
30
Type of publication (narrower categories)
All
Aufsatz im Buch
Aufsatz in Zeitschrift
Article in journal
24
Graue Literatur
7
Non-commercial literature
7
Book section
6
Arbeitspapier
5
Hochschulschrift
5
Working Paper
5
Thesis
3
more ...
less ...
Language
All
German
15
English
15
Author
All
Homburg, Christian
Han, Heesup
113
Mattila, Anna S.
95
Gierl, Heribert
76
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
69
Belk, Russell W.
68
Grewal, Dhruv
64
Loureiro, Sandra Maria Correia
64
Dwivedi, Yogesh Kumar
62
Nayga, Rodolfo M.
61
Herrmann, Andreas
58
Jang, Soocheong
57
Bagozzi, Richard P.
56
Septianto, Felix
55
Paul, Justin
53
Laroche, Michel
52
Pelsmacker, Patrick de
51
Ko, Eunju
50
Walsh, Gianfranco
48
Hollebeek, Linda D.
47
Wiedmann, Klaus-Peter
45
Kim, Jungkeun
44
Sharma, Piyush
44
Diamantopoulos, Adamantios
43
Rajagopal
41
Thaichon, Park
41
Bang, Nguyen
40
Das, Gopal
39
Foxall, Gordon R.
39
Ko, Yong Jae
39
Grunert, Klaus G.
37
Verhoef, Peter C.
37
Vrontis, Demetris
37
Kim, Seongseop
36
Park, Jungkun
36
Wong, IpKin Anthony
36
Guido, Gianluigi
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Die Betriebswirtschaft : DBW
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
2
Journal of business research : JBR
2
Journal of marketing
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
Saved in:
2
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
3
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
4
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
5
Measuring and managing consumer sentiment in an online community environment
Homburg, Christian
;
Ehm, Laura
;
Artz, Martin
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011349871
Saved in:
6
Patient empowerment : a cross-disease exploration of antecedents and consequences
Prigge, Jana-Kristin
;
Dietz, Beatrix
;
Homburg, Christian
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 375-386
Persistent link: https://www.econbiz.de/10011428874
Saved in:
7
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
8
How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Homburg, Christian
;
Totzek, Dirk
;
Krämer, Melanie
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
Saved in:
9
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
10
Internal and external price search in industrial buying : the moderating role of customer satisfaction
Homburg, Christian
;
Allmann, Jan
;
Klarmann, Martin
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1581-1588
Persistent link: https://www.econbiz.de/10010379260
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->