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~person:"Howell, William"
~subject:"International marketing research"
~subject:"United Kingdom"
~subject:"World"
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Howell, William
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Use of a parallel-emic research model and key-word-in-context indexing tool to develop an instructional exercise to promote student global mindedness
Mayo, Michael
;
Howell, William
;
De Masi, Sara
- In:
Journal of teaching in international business
29
(
2018
)
2
,
pp. 115-133
Persistent link: https://www.econbiz.de/10011916414
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