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~person:"Hsu, Ting Chuan"
~person:"Wang, Xiaoguang"
~subject:"Viral marketing"
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Fuel vehicles or new energy vehicles? : a study on the differentiation of vehicle consumer demand based on online reviews
Wang, Xiaoguang
;
Cheng, Yue
;
Lv, Tao
;
Cai, Rongjiang
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1236-1251
Persistent link: https://www.econbiz.de/10014428933
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