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Hu, Hai-hua
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Strong
ties
versus weak ties in word-of-mouth marketing
Hu, Hai-hua
;
Wang, Le
;
Jiang, Lining
;
Yang, Wei
- In:
BRQ Business Research Quarterly
22
(
2019
)
4
,
pp. 245-256
It is widely accepted in word-of-mouth (WOM) research that weak ties have a greater macro-level impact than
strong
ties
…
strong
ties
. …
Persistent link: https://www.econbiz.de/10013327682
Saved in:
2
Strong
ties
versus weak ties in word-of-mouth marketing
Hu, Hai-hua
;
Wang, Le
;
Jiang, Lining
;
Yang, Wei
- In:
Business research quarterly : BRQ
22
(
2019
)
4
,
pp. 245-256
It is widely accepted in word-of-mouth (WOM) research that weak ties have a greater macro-level impact than
strong
ties
…
strong
ties
. …
Persistent link: https://www.econbiz.de/10012120167
Saved in:
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