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~person:"Huber, Frank"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
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Search: "Journal of Business Research"
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Beziehungsmarketing
Markenartikel
Consumer behaviour
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Customer satisfaction
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Kundenzufriedenheit
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Analysis of variance
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Huber, Frank
Ko, Eunju
13
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8
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7
Bruhn, Manfred
7
Kim, Kyung Hoon
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Veloutsou, Cleopatra
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Valette-Florence, Pierre
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Michel, Géraldine
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of business research : JBR
2
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ECONIS (ZBW)
4
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Endorser age and stereotypes : consequences on brand age
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 207-215
Persistent link: https://www.econbiz.de/10009715047
Saved in:
2
Brand misconduct : consequences on consumer–brand relationships
Huber, Frank
;
Vollhardt, Kai
;
Matthes, Isabel
;
Vogel, …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1113-1120
Persistent link: https://www.econbiz.de/10008696693
Saved in:
3
"Wenn mich meine Marke enttäuscht" : Wirkung des Markenfehlverhaltens auf die Wiederkaufabsicht
Huber, Frank
;
Vollhardt, Kai
;
Regier, Stefanie
; …
- In:
Die Unternehmung : Swiss journal of business research …
61
(
2007
)
5
,
pp. 411-430
Persistent link: https://www.econbiz.de/10003552695
Saved in:
4
Determinanten der Preistoleranz von Nachfragern
Herrmann, Andreas
;
Huber, Frank
;
Wricke, Martin
- In:
Die Unternehmung : Swiss journal of business research …
57
(
2003
)
2
,
pp. 153-178
Persistent link: https://www.econbiz.de/10001751781
Saved in:
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