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~person:"Ivens, Björn Sven"
~person:"Sidow, Hans D."
~subject:"Deutschland"
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Ivens, Björn Sven
Sidow, Hans D.
Jensen, Ove
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Bauche, Kai
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Ebert, Heinz J.
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Friedrich, Wilhelm
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Garbe, Bernd
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The journal of business & industrial marketing
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The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
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