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~person:"Ivens, Björn Sven"
~person:"Woodburn, Diana"
~subject:"Business-to-business marketing"
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Ivens, Björn Sven
Woodburn, Diana
Heinrich, Stephan
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The journal of business & industrial marketing
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The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
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