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~person:"Iyengar, Radha"
~subject:"Soziales Netzwerk"
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Soziales Netzwerk
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Virales Marketing
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Iyengar, Radha
Van Den Bulte, Christophe
6
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
MSI reports : working paper series
1
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ECONIS (ZBW)
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How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
Saved in:
2
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003814439
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