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Iyengar, Sheena S
Bertini, Marco
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Journal of marketing research : JMR
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The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality
Bertini, Marco
;
Wathieu, Luc
;
Iyengar, Sheena S
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10009830382
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