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~person:"Jain, Varsha"
~person:"Pandey, Shweta"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
India
28
Indien
28
Consumer behaviour
19
Advertising effects
7
Werbewirkung
7
Luxury goods
6
Luxusgüter
6
Brand image
5
Markenimage
5
Online retailing
5
Online-Handel
5
Brand management
4
Celebrity endorsement
4
Celebrity-Werbung
4
Markenführung
4
Advertising
3
Beziehungsmarketing
3
Conceptual model
3
E-commerce
3
Electronic Commerce
3
Emerging economies
3
Indian consumers
3
Internet marketing
3
Online-Marketing
3
Relationship marketing
3
Schwellenländer
3
Werbung
3
Bekleidung
2
Bekleidungsindustrie
2
Celebrity endorsements
2
Clothing
2
Clothing industry
2
Dienstleistungsqualität
2
Digital platform
2
Digitale Plattform
2
Generation Y
2
Jugendliche
2
Lebensstil
2
Lifestyle
2
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English
19
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Jain, Varsha
Pandey, Shweta
Khare, Arpita
58
Chawla, Deepak
21
Parayitam, Satyanarayana
12
Roy, Subhadip
12
Mishra, Sita
10
Sondhi, Neena
10
Prashar, Sanjeev
9
Singh, Ramendra
9
Das, Gopal
8
Das, Manish
8
Singh, Devinder Pal
8
Tandon, Urvashi
8
Aithal, P. S.
7
Handa, Meenakshi
7
Joshi, Himanshu
7
Punyatoya, Plavini
7
Soni, Pavleen
7
Thomas, Sujo
7
Agarwal, Reeti
6
Deb, Madhurima
6
Dutta, Kirti
6
Gupta, Ashish
6
Gupta, Karnika
6
Gupta, Shruti
6
H. R., Ganesha
6
Jain, Sheetal
6
Jaiswal, Deepak
6
Kant, Rishi
6
Kautish, Pradeep
6
Khan, Mohammed Naved
6
Kumar, Vikas
6
Kundu, Sukanya
6
Mukherjee, Srabanti
6
Parsad, Chandan
6
Sequeira, A. H.
6
Tripathi, Vibhuti
6
Almugari, Fatehi
5
Bhukya, Ramulu
5
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Asia-Pacific journal of business administration
2
International journal of Indian culture and business management
2
Journal of internet commerce
2
Journal of marketing communications
2
Middle East journal of management : MEJM
2
Global business review
1
International journal of emerging markets
1
International journal of management concepts and philosophy : IJMCP
1
Journal of Asia Business Studies
1
Journal of retailing and consumer services
1
Metamorphosis : a journal of management research
1
South Asian journal of management : SAJM
1
The journal of product & brand management
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
19
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1
An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing : the case of India and the Philippines
Pandey, Shweta
;
Chawla, Deepak
;
Jeong, Luz Suplico
; …
- In:
Global business review
23
(
2022
)
5
,
pp. 1252-1272
Persistent link: https://www.econbiz.de/10013387293
Saved in:
2
Acceptance of wearable fitness devices in developing countries : exploring the country and gender-specific differences
Pandey, Shweta
;
Chawla, Deepak
;
Puri, Sandeep
;
Jeong, …
- In:
Journal of Asia Business Studies
16
(
2022
)
4
,
pp. 676-692
Persistent link: https://www.econbiz.de/10013362369
Saved in:
3
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
4
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
5
Discovering the factors influencing the decision making among Generation Y for luxury and premium spas
Jain, Varsha
;
Naik, Aastha
;
Ganesh B. E.
- In:
International journal of Indian culture and business …
19
(
2019
)
4
,
pp. 509-528
Persistent link: https://www.econbiz.de/10012209430
Saved in:
6
Factors affecting the brand image of Yoga : perceptions of consumers and instructors
Jain, Varsha
;
Shah, Hardeek S.
;
Ganesh B. E.
- In:
South Asian journal of management : SAJM
25
(
2018
)
4
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012011638
Saved in:
7
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
8
Impact of changing consumer lifestyles and website quality on online satisfaction and loyalty : an emerging market framework
Pandey, Shweta
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
12
(
2016
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10011618174
Saved in:
9
Understanding Indian online clothing shopper loyalty and disloyalty : the impact of e-lifestyles and website quality
Pandey, Shweta
;
Chawla, Deepak
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 332-352
Persistent link: https://www.econbiz.de/10011636542
Saved in:
10
Understanding the role of sweet and bitter eWoM on purchase behaviour of Indian consumers for a technological product
Jain, Varsha
;
Arora, Jasbeersingh
;
Ganesh B. E.
; …
- In:
Middle East journal of management : MEJM
3
(
2016
)
2
,
pp. 144-163
Persistent link: https://www.econbiz.de/10011636849
Saved in:
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