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~person:"Jain, Varsha"
~person:"Prashar, Sanjeev"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
India
35
Indien
35
Consumer behaviour
22
Advertising effects
7
Werbewirkung
7
Luxury goods
6
Luxusgüter
6
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Celebrity endorsement
4
Celebrity-Werbung
4
Einkaufszentrum
4
Shopping center
4
Advertising
3
Conceptual model
3
Emotion
3
Factor analysis
3
Indian consumers
3
Market segmentation
3
Marktsegmentierung
3
Werbung
3
market segmentation
3
Brand
2
Celebrity endorsements
2
Consumer behavior
2
Designation of origin
2
Digital platform
2
Digitale Plattform
2
Faktorenanalyse
2
Generation Y
2
Herkunftsbezeichnung
2
Jugendliche
2
Markenartikel
2
Online retailing
2
Online-Handel
2
Qualitative research
2
Retail
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22
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22
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English
22
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Jain, Varsha
Prashar, Sanjeev
Khare, Arpita
58
Chawla, Deepak
21
Parayitam, Satyanarayana
12
Roy, Subhadip
12
Mishra, Sita
10
Sondhi, Neena
10
Singh, Ramendra
9
Das, Gopal
8
Das, Manish
8
Singh, Devinder Pal
8
Tandon, Urvashi
8
Aithal, P. S.
7
Handa, Meenakshi
7
Joshi, Himanshu
7
Punyatoya, Plavini
7
Soni, Pavleen
7
Thomas, Sujo
7
Agarwal, Reeti
6
Deb, Madhurima
6
Dutta, Kirti
6
Gupta, Ashish
6
Gupta, Karnika
6
Gupta, Shruti
6
H. R., Ganesha
6
Jain, Sheetal
6
Jaiswal, Deepak
6
Kant, Rishi
6
Kautish, Pradeep
6
Khan, Mohammed Naved
6
Kumar, Vikas
6
Kundu, Sukanya
6
Mukherjee, Srabanti
6
Pandey, Shweta
6
Parsad, Chandan
6
Sequeira, A. H.
6
Tripathi, Vibhuti
6
Almugari, Fatehi
5
Bhukya, Ramulu
5
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Asia-Pacific journal of business administration
2
Asian Academy of Management journal : AAMJ
2
International journal of Indian culture and business management
2
Journal of marketing communications
2
Middle East journal of management : MEJM
2
Decision
1
International journal of emerging markets
1
International journal of management concepts and philosophy : IJMCP
1
International journal of services technology and management
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of international consumer marketing
1
Journal of retailing and consumer services
1
Metamorphosis : a journal of management research
1
South Asian journal of management : SAJM
1
The journal of product & brand management
1
Vision : the journal of business perspective
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
22
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1
Segmenting Indian shoppers on mall attractiveness factors
Prashar, Sanjeev
;
Harvinder Singh
;
Parsad, Chandan
; …
- In:
International journal of services technology and management
25
(
2019
)
1
,
pp. 18-35
Persistent link: https://www.econbiz.de/10012101551
Saved in:
2
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
3
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
4
Perceived service quality and customer satisfaction : a missing link in Indian banking sector
Nambiar, Bindu K.
;
Ramanathan, Hareesh N.
;
Rana, Sudhir
; …
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10012161362
Saved in:
5
Discovering the factors influencing the decision making among Generation Y for luxury and premium spas
Jain, Varsha
;
Naik, Aastha
;
Ganesh B. E.
- In:
International journal of Indian culture and business …
19
(
2019
)
4
,
pp. 509-528
Persistent link: https://www.econbiz.de/10012209430
Saved in:
6
Factors affecting the brand image of Yoga : perceptions of consumers and instructors
Jain, Varsha
;
Shah, Hardeek S.
;
Ganesh B. E.
- In:
South Asian journal of management : SAJM
25
(
2018
)
4
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012011638
Saved in:
7
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
8
Assessing the relationship between materialism and conspicuous consumption : validation in the indian context
Chacko, Pearly Saira
;
Prashar, Sanjeev
;
Ramanathan, …
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10012056805
Saved in:
9
Segmenting young Indian impulsive shoppers
Prashar, Sanjeev
;
Parsad, Chandan
;
Vijay, T. Sai
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011669314
Saved in:
10
Understanding the role of sweet and bitter eWoM on purchase behaviour of Indian consumers for a technological product
Jain, Varsha
;
Arora, Jasbeersingh
;
Ganesh B. E.
; …
- In:
Middle East journal of management : MEJM
3
(
2016
)
2
,
pp. 144-163
Persistent link: https://www.econbiz.de/10011636849
Saved in:
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