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~person:"Japutra, Arnold"
~person:"Lobo, Antonio"
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Konsumentenverhalten
Consumer behaviour
5
Beziehungsmarketing
4
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Relationship marketing
4
Brand
3
Markenartikel
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Environmental consciousness
2
Umweltbewusstsein
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Brand attachment
1
Brand defense
1
Brand loyalty
1
CSR beliefs
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Confidence
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Emerging economies
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Emerging market
1
Environmental management
1
Green brand
1
Green marketing
1
Innovation
1
Jugendliche
1
Markentreue
1
Personality psychology
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Persönlichkeitspsychologie
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Schwellenländer
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Sustainable product
1
Taiwan
1
Umweltmanagement
1
Vertrauen
1
Viet Nam
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Vietnam
1
Youth
1
advocacy
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attitudinal loyalty
1
brand attachment
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Japutra, Arnold
Lobo, Antonio
Lim, Weng Marc
5
Martin, Brett
4
Pervan, Simon J.
4
Roy, Sanjit
4
Wilkins, Stephen
4
Bowden, Jana
3
Das, Gopal
3
Fernandes, Teresa
3
Mishra, Anubhav A.
3
Vocino, Andrea
3
Balaji, M. S.
2
Baumann, Chris
2
Boisvert, Jean
2
Bove, Liliana L.
2
Butt, Muhammad Mohsin
2
Casidy, Riza
2
Conduit, Jodie
2
D'Souza, Clare M.
2
Jebarajakirthy, Charles
2
Khan, M. Sajid
2
Manoli, Argyro Elisavet
2
Michaelidou, Nina
2
Nguyen, Ninh
2
Polonsky, Michael J.
2
Pérez, Andrea
2
Rahman, Kaleel
2
Reid, Mike
2
Rizomyliotis, Ioannis
2
Roy, Sanjit Kumar
2
Sekhon, Harjit
2
Simkin, Lyndon
2
Taghian, Mehdi
2
Abratt, Russell
1
Achabou, Mohamed Akli
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Acuti, Diletta
1
Afshardoost, Mona
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Ahmad, Bilal
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Ahmed, Pervaiz K.
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Journal of strategic marketing
5
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ECONIS (ZBW)
5
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1
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
2
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
3
Young consumers' green purchase behaviour in an emerging market
Nguyen, Ninh
;
Lobo, Antonio
;
Bach Khoa Nguyen
- In:
Journal of strategic marketing
26
(
2018
)
7
,
pp. 583-600
Persistent link: https://www.econbiz.de/10011976363
Saved in:
4
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
5
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
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