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~person:"Jayawardhena, Chanaka"
~subject:"Virales Marketing"
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Virales Marketing
Viral marketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Customer satisfaction
3
Internet marketing
3
Kundenzufriedenheit
3
Online-Marketing
3
Dienstleistungsqualität
2
Service quality
2
Social Web
2
Social web
2
Action inertia
1
Beschwerdemanagement
1
Beziehungsmarketing
1
Compensation
1
Complaint management
1
Consumption emotion
1
Credibility
1
Critical incidents
1
Customer service
1
EWOM
1
Elaboration likelihood model
1
Electronic word of mouth (eWOM)
1
Electronic word-of-mouth (eWOM)
1
Emotion
1
Ethics
1
Ethik
1
Fair trade
1
Fairer Handel
1
Gender
1
Gerechtigkeit
1
Geschlecht
1
Glaubwürdigkeit
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Großbritannien
1
Inflation expectations
1
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8
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Jayawardhena, Chanaka
Law, Chun Hung Roberts
17
Berger, Jonah
16
Filieri, Raffaele
15
Loureiro, Sandra Maria Correia
14
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mariani, Marcello M.
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Gu, Bin
8
Hu, Nan
8
Jin, Ginger Zhe
8
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Journal of business research : JBR
2
Business ethics : a European review
1
European journal of marketing : EJM
1
International journal of retail and distribution management
1
Journal of service theory and practice : JSTP
1
The SAGE handbook of digital marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Negative eWOM and perceived credibility : a potent mix in consumer relationships
Izogo, Ernest Emeka
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10013552690
Saved in:
2
The impact of electronic word-of-mouth (eWOM) on consumer behaviours
Liu, Hongfei
;
Shaalan, Ahmed
;
Jayawardhena, Chanaka
- In:
The SAGE handbook of digital marketing
,
(pp. 136-158)
.
2022
Persistent link: https://www.econbiz.de/10013367075
Saved in:
3
Social sharing of consumption emotion in electronic word of mouth (eWOM) : a cross-media perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Osburg, Victoria-Sophie
- In:
Journal of business research : JBR
132
(
2021
),
pp. 208-220
Persistent link: https://www.econbiz.de/10012581597
Saved in:
4
Examining the trade-off between compensation and promptness in eWOM-triggered service recovery : a restorative justice perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Dibb, Sally
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 381-392
Persistent link: https://www.econbiz.de/10012063617
Saved in:
5
Unlocking behaviors of long-term service consumers : the role of action inertia
Leppäniemi, Matti
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011603070
Saved in:
6
Talk up or criticize? : customer responses to WOM about competitors during social interactions
Ranaweera, Chatura
;
Jayawardhena, Chanaka
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2636-2656
Persistent link: https://www.econbiz.de/10010483027
Saved in:
7
Drivers of in-group and out-of-group electronic word-of-mouth (eWOM)
Abrantes, José Luís
;
Seabra, Cláudia
;
Lages, …
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1067-1088
Persistent link: https://www.econbiz.de/10009787115
Saved in:
8
Fair trade, ethical decision making and the narrative of gender difference
Morrell, Kevin
;
Jayawardhena, Chanaka
- In:
Business ethics : a European review
19
(
2010
)
4
,
pp. 393-407
Persistent link: https://www.econbiz.de/10008697968
Saved in:
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